In 2019, 44% of enterprises in wholesale and retail were selling goods or services through websites or apps. Preliminary figures indicate that the percentage has increased to 56% in 2020. Among enterprises in all activity classes covered in the data collection, the percentage was 33% in 2019, but the preliminary figures indicate that it went up to 38% in 2020.
Enterprises that sold goods or services to consumers (B2C) through websites or apps in 2019 were 23% of the total number of enterprises. In Europe, the percentage was the highest in Ireland, 30%, but second highest in Denmark and Iceland, 23%.